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  • Making This Year a Success with a Plan You Actually Believe
  • Google vs Facebook
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  • Buy from us because our competitors are lousy
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  • Good, Better, Best: Which would You choose?
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  • The wrong time to Increase Sales
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  • Points of Difference – A Lesson from Big Business
  • What happens when a dog chasing a car catches it?
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  • You just made a Sale
  • How much are Your Customers Costing You?
  • Getting a Referral from a Psychic
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  • Giving Something for Nothing as a Marketing Strategy
  • First Click or Last – Which is the Money Click?
  • Bright Shiny Objects
  • Gone in 60 seconds
  • Value of a Brand – Cigarette Pack Case Study
  • Making a Buying Decision on Price
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  • What Price are You Worth?
  • Sales Forecasting – Turning Lead into Gold
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  • A Going Concern
  • If only I had a better hammer
  • A Matter of Taste
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  • How Average are Your Salespeople?
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  • Questions a Salesperson Asks
  • Who is faster – Usain Bolt or Stephen Kiprotich?
  • Santa Grants a Small Business Owner his Wish
  • Big Enough to Trust
  • Increase Your Margins with Discounts
  • The Secret of Success is …
  • What tie to wear in the Sahara?
  • Are You Giving Your Customers Clues?
  • Increasing Your Prices in a Difficult Market
  • No-one Ever Got Fired for Choosing IBM
  • Google vs Facebook
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  • Who’s Been Naughty & Who’s Been Nice
  • Intercepting Customers on the Way to the Bank
  • Intercepting Customers on the Way to the Bank