Marketing Moments….

Issue 183 November 2016

 by Helen Chapman

What’s on the blog: 

Ad of the Month – Refresh

Ad of the Month – US Election Bonus

How to Build Million Dollar Relationships

The Fifth Profit Driver – Increasing the Gross Profit per Sale

Managing a Star Employee with an Attitude

Removing the Biggest Bottleneck in Your Business

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For Business Owners Sick & Tired of Being Small

 by Helen Chapman

The 5 Step Formula Guaranteed to
Double Your Profits

More…


Because You’re the Expert

When you visit the doctor, and she says that you have high blood pressure because of a rare heart condition and recommends a heart specialist who she says is an expert in this field, do you shop around for someone cheaper? You might check out this specialist online and find out that they regularly present at medical conferences, and are quoted regularly in the medical media just to confirm independently they are who your doctor says they are, rather than a part of some referral network, but then you ring them up are ask for an appointment. You probably don’t even ask how much they charge, because you have a problem and want it fixed.

Is that the way your clients feel about you?

People prefer to deal with experts because they know they will get the right advice and their problem will be dealt with efficiently and effectively, the right way, saving them money, anguish and time, even if it costs a little more. How much is peace of mind worth?

So how do you become an expert? You are already very knowledgeable about what you do. All you have to do now is to do what experts do which, very basically, is to speak and write, that is, they share their knowledge, and it has never been easier to do that than today.

Ideally you would like to be in the mainstream media, but that is difficult to do, but it’s much easier to get into industry related media. It’s even easier to publish yourself online, either in written form or video and promote your items in social media and to your database. You could write a book, or an ebook which you can give away to prospects. You can give talks at your local Rotary or council, or host your own events. Can’t afford to hire a hall? Present webinars. If you do this often enough, higher profile media will come your way naturally, because journalists on tight deadline are always searching online for experts to answer their questions, and the more you are in the media, the more you are in the media.

By demonstrating your knowledge to potential clients, they see you as the expert and want to do business with you, and the first question they ask won’t be “How much do you charge?” but “Can you help me?”.

All you need to do now is to Empower yourself and take action …

May Your Business Be – As You Plan It.

Dr Greg ChapmanThe Profit Whisperer
Empower Business Solutions

PS: If You need help to become an expert, Click Here.

 by Helen Chapman

Would you like a Complimentary copy of the timeless advertising classic “Scientific Advertising”?

Its author, Claude Hopkins, is regarded as the father of modern advertising. For your free e-book simply click the forward button in your email program and forward this Marketing Moment to a friend with
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 by Helen Chapman

Dr Chapman in the Media

Have Dr Greg Chapman speak at your next conference. (Further information here.) 

 

 by Helen Chapman

 by Helen Chapman

 by Helen Chapman

 by Helen Chapman

Small Business Success Club

Double Your Profits in 12 Months

 by Helen Chapman

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 Latest book

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 by Helen Chapman

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Price: How You Can Charge More Without Losing Sales

 by Helen Chapman

 by Helen Chapman

The Five Pillars of Guaranteed Business Success

Why most businesses will stay small & What You can do about Yours
With $100 of valuable business tools

 

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 by Helen Chapman

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