Previous Marketing Moments Newsletters
How Small Business Davids can overcome Big Business Goliaths
Are You Using Scripts – Words that sell
Are you promoting the right products and services?
Being there for your customers
Positioning – Your Strategic Choice
Making This Year a Success with a Plan You Actually Believe
How much are Your Sales costing You
Why learning 15 ways to Close the Sale is a Waste of Your Time
Finding Your Marketing Silver Bullet
Are Your Customers Having a Nice Day?
Buy from us because our competitors are lousy
How Analysing Your Business will Laser Focus Your Marketing and Skyrocket Your Profits
Good, Better, Best: Which would You choose?
Are all your eggs in one basket?
The wrong time to Increase Sales
Is Search Engine Optimisation Dead?
Can You create a Perpetual Motion Marketing Machine?
Predicting Your Business’ Future
Points of Difference- A lesson from Big Business
What happens when a dog chasing a car catches it?
Leveraged Marketing – How much are you missing?
How much are Your Customers Costing You?
Getting a Referral from a Psychic
Are your competitors writing your marketing plan for you?
Giving Something for Nothing as a Marketing Strategy
First Click or Last – Which is the Money Click?
Value of a Brand – Cigarette Pack Case Study
Making a Buying Decision on Price
Competing in a Highly Competitive Market
Sales Forecasting – Turning Lead into Gold
Laser Marketing – Butcher, Baker or Candlestick Maker
Are Your Best Buyers Subsidising Your Worst?
How Average are Your Salespeople?
Who is faster – Usain Bolt or Stephen Kiprotich?
Santa Grants a Small Business Owner his Wish
Increase Your Margins with Discounts
What tie to wear in the Sahara?
Are You Giving Your Customers Clues?
Increasing Your Prices in a Difficult Market
No-one Ever Got Fired for Choosing IBM
Are Your Sales Costing You Money?
Who’s Been Naughty & Who’s Been Nice
What People Say is Not What They Do
Customer Service – Two Stories
Multiplying Your Margins – A Controversial Article
Does Your Secret Ingredient Make You Stand Out?
Do You Own a Marketing Machine?
Niches, Nooks and Crannies
How Much Should You Pay For An Orange?
A Sales Forecast to Turn Lead into Gold
A Christmas Gift You Will Read
Intercepting Customers on the Way to the Bank
Are You Just Being Paid for Your Sledgehammer?
Can You Make Your Product ‘Just a Little Bit Fancy’?
The Hardest Marketing Strategy
What is Your Plan for Dogs that Don’t Bark?
Multiplying Your Margins – A Controversial Article
Does Your Secret Ingredient Make You Stand Out?
Do You Own a Marketing Machine?
Niches, Nooks and Crannies
How Much Should You Pay For An Orange?
A Sales Forecast to Turn Lead into Gold
A Christmas Gift You Will Read
Intercepting Customers on the Way to the Bank
Are You Just Being Paid for Your Sledgehammer?
Can You Make Your Product ‘Just a Little Bit Fancy’?
The Hardest Marketing Strategy
What is Your Plan for Dogs that Don’t Bark?
Will You Be There When The Planets Align?
Is Your Business Tattooworthy?
Breaking Eggs for Your Marketing Omelette
Do You Really Sell a Quality Product?
A Small Business Christmas Story
Has Your Brand Passed Its Use-By Date?
Selling Ice to Eskimos
Do you market like a lion or a spider?
How One Business Spends 50 cents to Make $100
Are Your Customers Cats or Dogs?
Sales for those that don’t like Selling
Discover Your Secret Ingredient
How to Get What You Want – A Gift for You
Uncovering the Goldmine in Your Business
A System that Massively Increases Sales
Why aren’t Your Buyers Buying?
Why You Should Increase Your Prices & Why Most Owners Won’t
Leaving Food on the Table at Your Presentation
You can run half as fast, but you must run
The Second Pillar is Marketing
The Sales Person had No Clothes
Does it come in any other colours?
Stepping into Someone Else’s Limelight
An Inconvenient Business Truth
