Previous Marketing Moments Newsletters Buy from us because our competitors are lousy How Analysing Your Business will Laser Focus Your Marketing and Skyrocket Your Profits It’s all in the Pipeline Because You’re the Expert Good, Better, Best: Which would You choose? Are all your eggs in one basket? The wrong time to Increase Sales Is Search Engine Optimisation Dead? Can You create a Perpetual Motion Marketing Machine? Predicting Your Business’ Future 7 Steps to a Customer What do I do now? Points of Difference- A lesson from Big Business What happens when a dog chasing a car catches it? Leveraged Marketing – How much are you missing? You just made a Sale How much are Your Customers Costing You? Getting a Referral from a Psychic What is your brand for? Monetise Your Buyer Leakage Fishing Upstream 50 Shades of Pay Are your competitors writing your marketing plan for you? Giving Something for Nothing as a Marketing Strategy First Click or Last – Which is the Money Click? Bright Shiny Objects Gone in 60 seconds Value of a Brand – Cigarette Pack Case Study Forget the 80-20 rule Making a Buying Decision on Price Competing in a Highly Competitive Market What Price are You Worth? Sales Forecasting – Turning Lead into Gold Laser Marketing – Butcher, Baker or Candlestick Maker Getting a Premium A Going Concern If only I had a better hammer A Matter of Taste Supply and Demand Are Your Best Buyers Subsidising Your Worst? How Average are Your Salespeople? What’s in the Box? Questions a Salesperson Asks Who is faster – Usain Bolt or Stephen Kiprotich? Santa Grants a Small Business Owner his Wish Big Enough to Trust Increase Your Margins with Discounts The Secret of Success is … What tie to wear in the Sahara? Are You Giving Your Customers Clues? Increasing Your Prices in a Difficult Market No-one Ever Got Fired for Choosing IBM Google vs Facebook Are Your Sales Costing You Money? Loyalty True But Useless Who’s Been Naughty & Who’s Been Nice What People Say is Not What They Do Customer Service – Two Stories Choosing A Tin Of Tomatoes Are Your Customers Ripe? Multiplying Your Margins – A Controversial Article Does Your Secret Ingredient Make You Stand Out? Do You Own a Marketing Machine? Niches, Nooks and Crannies Best Buyers How Much Should You Pay For An Orange? A Sales Forecast to Turn Lead into Gold A Christmas Gift You Will Read Selling the Sizzle Intercepting Customers on the Way to the Bank Are You Just Being Paid for Your Sledgehammer? Can You Make Your Product ‘Just a Little Bit Fancy’? How Do You Defend Your Prices The Hardest Marketing Strategy What is Your Plan for Dogs that Don’t Bark? Are Your Customers Ripe? Multiplying Your Margins – A Controversial Article Does Your Secret Ingredient Make You Stand Out? Do You Own a Marketing Machine? Niches, Nooks and Crannies Best Buyers How Much Should You Pay For An Orange? A Sales Forecast to Turn Lead into Gold A Christmas Gift You Will Read Selling the Sizzle Intercepting Customers on the Way to the Bank Are You Just Being Paid for Your Sledgehammer? Can You Make Your Product ‘Just a Little Bit Fancy’? How Do You Defend Your Prices The Hardest Marketing Strategy What is Your Plan for Dogs that Don’t Bark? Will You Be There When The Planets Align? Is Your Business Tattooworthy? Breaking Eggs for Your Marketing Omelette Do You Really Sell a Quality Product? A Small Business Christmas Story Has Your Brand Passed Its Use-By Date? Selling Ice to Eskimos Do you market like a lion or a spider? What is Your Call to Action? How One Business Spends 50 cents to Make $100 Dare to be Different Are Your Customers Cats or Dogs? One Size does not fit All Sales for those that don’t like Selling Betting on Your Logo Discover Your Secret Ingredient How to Get What You Want – A Gift for You Uncovering the Goldmine in Your Business How Much are You Worth? Marketing in a Recession A Call to Action Don’t Charge at Elephants A System that Massively Increases Sales Why aren’t Your Buyers Buying? Why You Should Increase Your Prices & Why Most Owners Won’t Watch out for SEO Scammers Leaving Food on the Table at Your Presentation You can run half as fast, but you must run The Second Pillar is Marketing Predicting the Future The Sales Person had No Clothes One Click from Oblivion Everyone Works On Commission Having a Makeover Are Your Customers Qualified Another Year Older Does it come in any other colours? The Power of Asking Stepping into Someone Else’s Limelight An Inconvenient Business Truth A Business or a Job? Creating a Splash The Top Lead Generation Strategies Ways of Thanking You Chasing Profitless Turnover How I lost a Customer At What Price? So What’s Your Plan for 2007?