Previous Marketing Moments Newsletters

 

Buy from us because our competitors are lousy

How Analysing Your Business will Laser Focus Your Marketing and Skyrocket Your Profits

It’s all in the Pipeline

Because You’re the Expert

Good, Better, Best: Which would You choose?

Are all your eggs in one basket?

The wrong time to Increase Sales

Is Search Engine Optimisation Dead?

Can You create a Perpetual Motion Marketing Machine?

Predicting Your Business’ Future

7 Steps to a Customer

What do I do now?

Points of Difference- A lesson from Big Business

What happens when a dog chasing a car catches it?

Leveraged Marketing – How much are you missing?

You just made a Sale

How much are Your Customers Costing You?

Getting a Referral from a Psychic

What is your brand for?

Monetise Your Buyer Leakage

Fishing Upstream

50 Shades of Pay

Are your competitors writing your marketing plan for you?

Giving Something for Nothing as a Marketing Strategy

First Click or Last – Which is the Money Click?

Bright Shiny Objects

Gone in 60 seconds

Value of a Brand – Cigarette Pack Case Study

Forget the 80-20 rule

Making a Buying Decision on Price

Competing in a Highly Competitive Market

What Price are You Worth?

Sales Forecasting – Turning Lead into Gold

Laser Marketing – Butcher, Baker or Candlestick Maker

Getting a Premium

A Going Concern

If only I had a better hammer

A Matter of Taste

Supply and Demand

Are Your Best Buyers Subsidising Your Worst?

How Average are Your Salespeople?

What’s in the Box?

Questions a Salesperson Asks

Who is faster – Usain Bolt or Stephen Kiprotich?

Santa Grants a Small Business Owner his Wish

Big Enough to Trust

Increase Your Margins with Discounts

The Secret of Success is …

What tie to wear in the Sahara?

Are You Giving Your Customers Clues?

Increasing Your Prices in a Difficult Market

No-one Ever Got Fired for Choosing IBM

Google vs Facebook

Are Your Sales Costing You Money?

Loyalty

True But Useless

Who’s Been Naughty & Who’s Been Nice

What People Say is Not What They Do

Customer Service – Two Stories

Choosing A Tin Of Tomatoes

Are Your Customers Ripe?

Multiplying Your Margins – A Controversial Article

Does Your Secret Ingredient Make You Stand Out?

Do You Own a Marketing Machine?

Niches, Nooks and Crannies

Best Buyers

How Much Should You Pay For An Orange?

A Sales Forecast to Turn Lead into Gold

A Christmas Gift You Will Read

Selling the Sizzle

Intercepting Customers on the Way to the Bank

Are You Just Being Paid for Your Sledgehammer?

Can You Make Your Product ‘Just a Little Bit Fancy’?

How Do You Defend Your Prices

The Hardest Marketing Strategy

What is Your Plan for Dogs that Don’t Bark?

Are Your Customers Ripe?

Multiplying Your Margins – A Controversial Article

Does Your Secret Ingredient Make You Stand Out?

Do You Own a Marketing Machine?

Niches, Nooks and Crannies

Best Buyers

How Much Should You Pay For An Orange?

A Sales Forecast to Turn Lead into Gold

A Christmas Gift You Will Read

Selling the Sizzle

Intercepting Customers on the Way to the Bank

Are You Just Being Paid for Your Sledgehammer?

Can You Make Your Product ‘Just a Little Bit Fancy’?

How Do You Defend Your Prices

The Hardest Marketing Strategy

What is Your Plan for Dogs that Don’t Bark?

Will You Be There When The Planets Align?

Is Your Business Tattooworthy?

Breaking Eggs for Your Marketing Omelette

Do You Really Sell a Quality Product?

A Small Business Christmas Story  

Has Your Brand Passed Its Use-By Date?

Selling Ice to Eskimos

Do you market like a lion or a spider?

What is Your Call to Action?

How One Business Spends 50 cents to Make $100

Dare to be Different

Are Your Customers Cats or Dogs?

One Size does not fit All

Sales for those that don’t like Selling

Betting on Your Logo

Discover Your Secret Ingredient

How to Get What You Want – A Gift for You

Uncovering the Goldmine in Your Business

How Much are You Worth?

Marketing in a Recession

A Call to Action

Don’t Charge at Elephants

A System that Massively Increases Sales

Why aren’t Your Buyers Buying?

Why You Should Increase Your Prices & Why Most Owners Won’t

Watch out for SEO Scammers

Leaving Food on the Table at Your Presentation

You can run half as fast, but you must run

The Second Pillar is Marketing

Predicting the Future

The Sales Person had No Clothes

One Click from Oblivion

Everyone Works On Commission

Having a Makeover

Are Your Customers Qualified

Another Year Older

Does it come in any other colours?

The Power of Asking

Stepping into Someone Else’s Limelight

An Inconvenient Business Truth

A Business or a Job?

Creating a Splash

The Top Lead Generation Strategies

Ways of Thanking You

Chasing Profitless Turnover

How I lost a Customer

At What Price?

So What’s Your Plan for 2007?