Previous Marketing Moments NewslettersToo Busy for Marketing?Positioning – Your Strategic ChoiceMaking This Year a Success with a Plan You Actually BelieveGoogle vs FacebookThe Mathematics of ProfitHow Anchored are Your Prices?How much are Your Sales costing YouWhy learning 15 ways to Close the Sale is a Waste of Your TimeFinding Your Marketing Silver BulletAre Your Customers Having a Nice Day?Buy from us because our competitors are lousyHow Analysing Your Business will Laser Focus Your Marketing and Skyrocket Your ProfitsIt’s all in the PipelineBecause You’re the ExpertGood, Better, Best: Which would You choose?Are all your eggs in one basket?The wrong time to Increase SalesIs Search Engine Optimisation Dead?Can You create a Perpetual Motion Marketing Machine?Predicting Your Business’ Future7 Steps to a CustomerWhat do I do now?Points of Difference- A lesson from Big BusinessWhat happens when a dog chasing a car catches it?Leveraged Marketing – How much are you missing?You just made a SaleHow much are Your Customers Costing You?Getting a Referral from a PsychicWhat is your brand for?Monetise Your Buyer LeakageFishing Upstream50 Shades of PayAre your competitors writing your marketing plan for you?Giving Something for Nothing as a Marketing StrategyFirst Click or Last – Which is the Money Click?Bright Shiny ObjectsGone in 60 secondsValue of a Brand – Cigarette Pack Case StudyForget the 80-20 ruleMaking a Buying Decision on PriceCompeting in a Highly Competitive MarketWhat Price are You Worth?Sales Forecasting – Turning Lead into GoldLaser Marketing – Butcher, Baker or Candlestick MakerGetting a PremiumA Going ConcernIf only I had a better hammerA Matter of TasteSupply and DemandAre Your Best Buyers Subsidising Your Worst?How Average are Your Salespeople?What’s in the Box?Questions a Salesperson AsksWho is faster – Usain Bolt or Stephen Kiprotich?Santa Grants a Small Business Owner his WishBig Enough to TrustIncrease Your Margins with DiscountsThe Secret of Success is …What tie to wear in the Sahara?Are You Giving Your Customers Clues?Increasing Your Prices in a Difficult MarketNo-one Ever Got Fired for Choosing IBMGoogle vs FacebookAre Your Sales Costing You Money?LoyaltyTrue But UselessWho’s Been Naughty & Who’s Been Nice What People Say is Not What They DoCustomer Service – Two StoriesChoosing A Tin Of TomatoesAre Your Customers Ripe?Multiplying Your Margins – A Controversial ArticleDoes Your Secret Ingredient Make You Stand Out?Do You Own a Marketing Machine? Niches, Nooks and CranniesBest BuyersHow Much Should You Pay For An Orange? A Sales Forecast to Turn Lead into Gold A Christmas Gift You Will ReadSelling the SizzleIntercepting Customers on the Way to the Bank Are You Just Being Paid for Your Sledgehammer?Can You Make Your Product ‘Just a Little Bit Fancy’?How Do You Defend Your PricesThe Hardest Marketing StrategyWhat is Your Plan for Dogs that Don’t Bark?Are Your Customers Ripe?Multiplying Your Margins – A Controversial ArticleDoes Your Secret Ingredient Make You Stand Out?Do You Own a Marketing Machine? Niches, Nooks and CranniesBest BuyersHow Much Should You Pay For An Orange? A Sales Forecast to Turn Lead into Gold A Christmas Gift You Will ReadSelling the SizzleIntercepting Customers on the Way to the Bank Are You Just Being Paid for Your Sledgehammer?Can You Make Your Product ‘Just a Little Bit Fancy’?How Do You Defend Your PricesThe Hardest Marketing StrategyWhat is Your Plan for Dogs that Don’t Bark?Will You Be There When The Planets Align?Is Your Business Tattooworthy? Breaking Eggs for Your Marketing OmeletteDo You Really Sell a Quality Product? A Small Business Christmas Story Has Your Brand Passed Its Use-By Date? Selling Ice to Eskimos Do you market like a lion or a spider?What is Your Call to Action?How One Business Spends 50 cents to Make $100Dare to be DifferentAre Your Customers Cats or Dogs?One Size does not fit AllSales for those that don’t like SellingBetting on Your LogoDiscover Your Secret IngredientHow to Get What You Want – A Gift for YouUncovering the Goldmine in Your BusinessHow Much are You Worth?Marketing in a RecessionA Call to ActionDon’t Charge at ElephantsA System that Massively Increases SalesWhy aren’t Your Buyers Buying?Why You Should Increase Your Prices & Why Most Owners Won’tWatch out for SEO ScammersLeaving Food on the Table at Your PresentationYou can run half as fast, but you must runThe Second Pillar is MarketingPredicting the FutureThe Sales Person had No ClothesOne Click from Oblivion Everyone Works On CommissionHaving a Makeover Are Your Customers QualifiedAnother Year OlderDoes it come in any other colours?The Power of AskingStepping into Someone Else’s LimelightAn Inconvenient Business TruthA Business or a Job?Creating a SplashThe Top Lead Generation StrategiesWays of Thanking YouChasing Profitless TurnoverHow I lost a CustomerAt What Price?