Previous Marketing Moments Newsletters

How to Create a Marketing Plan to Double Your Profits

Become Reassuringly Expensive

Let Others Tell Your Story

A Million Dollars of Marketing Advice for Nothing

Predict Your Future

Know Your Competition Online

How Small Business Davids can overcome Big Business Goliaths

Are You Using Scripts – Words that sell

Forecasting Your Business

Your Marketing’s Weakest Link

Are you promoting the right products and services?

Being there for your customers

Too Busy for Marketing?

Positioning – Your Strategic Choice

Making This Year a Success with a Plan You Actually Believe

Google vs Facebook

The Mathematics of Profit

How Anchored are Your Prices?

How much are Your Sales costing You

Why learning 15 ways to Close the Sale is a Waste of Your Time

Finding Your Marketing Silver Bullet

Are Your Customers Having a Nice Day?

Buy from us because our competitors are lousy

How Analysing Your Business will Laser Focus Your Marketing and Skyrocket Your Profits

It’s all in the Pipeline

Because You’re the Expert

Good, Better, Best: Which would You choose?

Are all your eggs in one basket?

The wrong time to Increase Sales

Is Search Engine Optimisation Dead?

Can You create a Perpetual Motion Marketing Machine?

Predicting Your Business’ Future

7 Steps to a Customer

What do I do now?

Points of Difference- A lesson from Big Business

What happens when a dog chasing a car catches it?

Leveraged Marketing – How much are you missing?

You just made a Sale

How much are Your Customers Costing You?

Getting a Referral from a Psychic

What is your brand for?

Monetise Your Buyer Leakage

Fishing Upstream

50 Shades of Pay

Are your competitors writing your marketing plan for you?

Giving Something for Nothing as a Marketing Strategy

First Click or Last – Which is the Money Click?

Bright Shiny Objects

Gone in 60 seconds

Value of a Brand – Cigarette Pack Case Study

Forget the 80-20 rule

Making a Buying Decision on Price

Competing in a Highly Competitive Market

What Price are You Worth?

Sales Forecasting – Turning Lead into Gold

Laser Marketing – Butcher, Baker or Candlestick Maker

Getting a Premium

A Going Concern

If only I had a better hammer

A Matter of Taste

Supply and Demand

Are Your Best Buyers Subsidising Your Worst?

How Average are Your Salespeople?

What’s in the Box?

Questions a Salesperson Asks

Who is faster – Usain Bolt or Stephen Kiprotich?

Santa Grants a Small Business Owner his Wish

Big Enough to Trust

Increase Your Margins with Discounts

The Secret of Success is …

What tie to wear in the Sahara?

Are You Giving Your Customers Clues?

Increasing Your Prices in a Difficult Market

No-one Ever Got Fired for Choosing IBM

Google vs Facebook

Are Your Sales Costing You Money?

Loyalty

True But Useless

Who’s Been Naughty & Who’s Been Nice

Intercepting Customers on the Way to the Bank

Intercepting Customers on the Way to the Bank

Chasing Profitless Turnover

How I lost a Customer

At What Price?