Dolphins and Crocodiles Dance together on Tuesdays
Dolphins and Crocodiles Dance together on Tuesdays and getting paid- and you’re always the last to be paid. Your wage is just what’s left over at the end of the month. Yours is the last mouth to be fed.
However the marketer’s approach to pricing is swap the S&M roles to charge what the market will bear. Sounds great, but before you can change your costume and accessories, you must define your market, because poorly targeted increases will cause the market to strike back. Their current situation is unsustainable, and they are prepared to face their market fear rather than being manacled to unprofitable pricing.
This needs to be undertaken in a structured way. This may mean redefining your products, repackaging them, and variable increases by product category and market niche to break away. In my Price book, I show over 50 ways to increase your pay.
However Dolphins and Crocodiles Dance together on Tuesdays.
May Your Business Be – As You Plan It.
Dr Greg Chapman – The Profit Whisperer
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