Our dog is not particularly active, suffering as he does from a touch of arthritis, but he loves his food. If you give him fillet steak, or just plain dog food from the can, he eats it with equal gusto. He will eat what our cat doesn’t finish from her bowl. In fact if she throws any of it up, he will eat that too. He is just not that fussy. In fact the only thing we have found he won’t eat is brussels sprouts. (I can’t say that I can blame him.)

Our cat on the other hand is quite fussy. She is rather partial to mince topside- and won’t eat cheap cat food. It has to be the type of food you get from those small containers which are twice the cost of the larger cheap brands. If you put out something she regards as inferior, she will leave it… for our dog. She would never go near the dog’s bowl.

So what are your customers like? Are they cats or dogs? Are they only interested in the premium cuts, or couldn’t tell the difference between topside and reprocessed meat.
The problem many business owners create for themselves is trying to sell a service that only felines will appreciate and pay for to their canine clients and then are upset when they focus on price. There is nothing wrong with having canines as clients, but they will not appreciate and pay for topside.

If you have canine clients (and there are a lot more of them than the felines) make sure that your service is designed to meet their needs rather than your ego.

You can of course have both feline and canine clients but make sure the message you present to each does not confuse.

When you understand if your clients are dogs or cats, you will know what food they will appreciate and pay for and be able to keep them happy and faithful for many years.

All you need to do now is to Empower yourself and take action …

May Your Business Be – As You Plan It!

Dr Greg Chapman

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